nScreenMedia OTT multiscreen media analysis

nScreenPodcast – YouTube, Facebook add free ad-supported video

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We discuss why YouTube and Facebook are joining the expanding ranks of premium ad-supported online video providers. How does it help them and what does it mean for their original videos?

Chapter 1: Free ad-supported premium video a new trend (1:00)

In the last few months, many companies have started services delivering movies and TV shows for free ad-supported. We review some the newest market entrants.

Chapter 2: YouTube and Facebook jump into the market (2:00)

YouTube and Facebook will both be making movies and TV available through their services for free, supported by traditional advertising.

Chapter 3: What’s happening with the originals (3:30)

YouTube is back-peddling on originals and moving them outside the paywall. We talk about how some of the originals currently only available with a Premium subscription might not be doing so well.

Chapter 4: Why YouTube launched a subscription service (6:30)

YouTube Premium doesn’t seem to be working out very well for the social video giant. We look at where the idea came from and why it didn’t work.

Chapter 5: Why Facebook is delivering premium ad-supported content (10:00)

Facebook’s motivation for delivering premium movies and TVs ad-supported is broadly the same as YouTube. However, it comes at the business from a very different place.

Chapter 6: Getting out of the social video box (12:40)

It is very difficult to get people to see services as something different once they have established a clear identity. Facebook and YouTube face this problem today.

Chapter 7: YouTube better positioned than Facebook (14:00)

Why YouTube is better positioned than Facebook to be successful with premium ad-supported video.

Chapter 8: Why are so many companies jumping into the market? (16:10)

The SVOD space is very crowded but does that mean there is space for more free-ad-supported services?

Chapter 9: Will the approach help Facebook and YouTube? (20:10)

Now the two social video leaders are committed to premium free-ad-supported video, will it help them win television ad revenue?


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