Netflix’ first interactive show Black Mirror: Bandersnatch has made quite a splash. It has already attracted a lawsuit. How did the story work, what was the experience like, and can the approach be used elsewhere?
In this episode of T Time, Tracy and I discuss Black Mirror: Bandersnatch with interactive TV expert Nick DeMartino.
Chapter 1: About Bandersnatch (1:45)
What was Black Mirror: Bandersnatch about and how was it put together and delivered to viewers?
Chapter 2: Some completely new approaches by Bandersnatch creator (5:40)
While interactive storytelling is nothing new, Bandersnatch broke new ground in a couple of areas.
Chapter 3: Limitations of the approach (9:20)
Some aspects of the show worked very well; others were not as successful.
Chapter 4: Why the production was so costly (12:45)
It turns out the production costs per viewed minute for an interactive story like Bandersnatch are very high.
Chapter 5: Was it a game in disguise? (13:30)
The story was about the development of a video game but was the episode a game masquerading as a TV show?
Chapter 6: Problems with the experience (15:00)
All was not smooth with the delivery of Bandersnatch. We discuss some of the problems that we encountered.
Chapter 7: Who is in control of the story? (16:00)
Charlie Booker, the creator of Bandersnatch, created a multilayered storyline that makes it difficult to figure out who is in control.
Chapter 8: Applicability of the approach to other stories (17:20)
The multi-layered storyline works well in an interactive approach and is a good fit for the Black Mirror audience. However, does the same approach apply to other types of stories and audiences?
Chapter 9: Inconsistent experience across viewing platforms (21:30)
It was not possible to watch Bandersnatch on all the devices upon which the Netflix app runs. Figuring out on which device to watch is problematic, and a viewer may encounter streaming performance problems depending on which device they choose.
Chapter 10: Chooseco Netflix lawsuit (23:00)
We discuss the Chooseco lawsuit against Netflix over Bandersnatch.
Chapter 11: Marketing opportunities in interactive storytelling (25:00)
Bandersnatch uncovered some novel ways for advertisers to reach their audience.