Last week Rovi Corp released volume 2 of the Insights Series. The report is packed with interesting information but I wanted to focus on one aspect of the data near and dear to the company’s heart: video discovery and search. Rovi surveyed individuals in the US and Western Europe to understand what features mattered to consumers in search and discovery tools on their mobile devices. A big surprise from the results was that preference and watching habits were not the most important features. As well, the influence of social media seems to matter whole lot less than Mark Zuckerberg would like!
Rovi fielded an online survey early this year in the US, UK, France, Germany, Spain and Italy. The company asked survey participants “How important are the following features in a video search and discovery tool or mobile app?” Of particular interest was how tablet and smartphone owners viewed the following features:
· Preference/Habits – “Recommends video based on your preferences and videos you’ve watched”
· Cross service – “Links you directly to videos from a range of services (e.g., Netflix, cable provider, video websites)”
· Social Recommends – “Recommends videos based on what your social network is watching.”
Social recommendations do seem to fare a little better on the phone than the tablet. Perhaps this is because social interaction on the phone while watching TV is generally more important on smartphones than the tablet. Of the 38% of adult broadband users in the US that engaged in Social chat while watching the TV, The Diffusion Group found that 87% use a smartphone.It’s interesting to note that the Spanish seem to diverge from every other country in the study. For some reason preference/habits outweigh cross service search on both tablet and phone. This could be due to the dearth of premium online content available there and that most people still rely on a single service (over the air broadcast or cable) for their TV content.There are lots more data available in the Rovi Insights Series on topics such as video streaming and advertising. I strongly recommend that you give it some of your time