nScreenMedia OTT multiscreen media analysis

Reaching All Screens Solving The Video Service Conundrum

The days of being able to deliver a video app on a few key screens are most certainly behind us. Consider that in the US today, smartphone penetration is over 80%, tablets are in 56% of consumer hands, and 56% have at least one Internet connected television.
Consumers now commonly have two or more connected devices at their disposal, and the data suggests they do not just use one throughout the day.

In this white paper, we will look at how to balance these competing needs, and solve the video service conundrum.

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