nScreenMedia OTT multiscreen media analysis

nScreenNoise – why Sky invested in Pluto.TV

nScreenMedia Video Podcast

I wrote yesterday about how linear TV channels are coming to the web, but are changing to take advantage of the new medium. One of the companies I discussed, Pluto.TV, just received some investment from Sky UK. In this video interview and discussion, I talk with Hilary Perchard, VP of US Partnerships at Sky, about the investment, why Pluto.TV is important and what it means for the future of pay TV and online video.

This video is activated using a new tool from Vinja Video. You can access different sections of the video by clicking on the chapters listed below it. As well, related web material can be obtained by clicking on the icons to the right of the chapter listing. Finally, if you like a particular section and want to tweet, just click on the Twitter icon to the right of the channel title. Let me know what you think. I’m always looking for ways to ease and improve your access to the information I provide.

For your convenience, here is a list of the hyperlinks used in the production of the video experience.

Intro: title page (0:00)

www.vinja.tv

Chapter 1: Introduction of Hilary Perchard, VP US Partnerships (0:20)

Hilary’s biography: http://startups.sky.com/our-team/team-biographies

Hilary headshot: http://startups.sky.com/file.axd?pointerid=bafafb61a38042c3896cc8f7e3a6132f&lastMod=2782014162549

Chapter 2: Pluto.TV (0:55)

Sky invests in Pluto.TV: http://www.wired.co.uk/news/archive/2014-10/13/sky-invests-in-pluto-tv

Chapter 3: OTT derived thematic guide channels (1:50)

Pluto.TV: http://pluto.tv/#!&channel=ClassicToons

Chapter 4: Video sources for thematic channels (2:25)

Pluto.TV content partners: http://mashable.com/2014/03/31/pluto-tv/

Chapter 5: Hybrid operators and OTT programmed channels (3:45)

Chapter 6: Why MCNs want and need to reach the TV (5:15)

Yahoo rumored to be buying Brightroll: http://techcrunch.com/2014/10/20/sources-yahoo-in-talks-to-buy-video-ad-platform-brightroll-for-around-700m/

Chapter 7: OTT on Pay TV – the model is “nothing new” (7.45)

Close: (8:50)

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