nScreenMedia OTT multiscreen media analysis

The Perils of Multiscreen Pay TV: And the $10B cost of making it all work

One of the most important and least discussed functions of the pay television operator is network and service maintenance. In the past, providing 24×7 reliability in the managed operator network was hard enough. However, the move to TV Everywhere and multiscreen delivery is forcing operators to deal with issues in the unmanaged world of today’s connected home.

This paper looks at the challenges in providing multiscreen television service. Drawing on specific examples of service failures, and the associated costs, the paper examines in detail four “perils” of multiscreen delivery:

  • The perils of OTT service delivery
  • The perils of TV Everywhere
  • The perils of customer owned devices
  • The perils of operator CPE maintenance

The paper suggest how operators can work to reduce the costs of managing today’s complex platform for video delivery.

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