nScreenMedia OTT multiscreen media analysis

Optimizing Video Delivery: Why the Viewing Environment Matters

This free white paper examines how traditional video codecs work and contrasts it against environmental pre-processing approaches. The paper explains how the mechanics of vision can be leveraged to identify and remove details in an image that cannot be perceived by a viewer in a specific viewing situation. The paper covers:
• The expected growth in fixed and mobile video
• The impact of incremental improvements in compression on the video ecosystem
• How traditional and environmental compression techniques work
• The savings provided by environmental pre-processing techniques over codecs like HEVC alone.

The paper explains how traditional and environmental techniques combine to yield additional 12%-30% bandwidth savings over HEVC or h.264 alone.

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