nScreenMedia OTT multiscreen media analysis

nScreenNoise – Staying under the broadband cap in a UHD world

nScreenMedia Video Podcast

New data shows that there’s been a significant increase in Netflix bingers blowing through their broadband data caps. Video streaming is to blame. Luckily, there is a way to control video bandwidth consumption without dramatically cutting back on streaming.

Chapter 1: Many bingers blowing through data caps (0:25)

Bloomberg says that many of Netflix’s biggest streamers are exceeding the broadband usage caps. In the first quarter of 2019, 4% (nearly four million homes) used more than 1 Terabyte of data per month.

The massive increase in video streaming is driving growth. 70% of homes have an SVOD subscription, and 8.6 million have a vMVPD.

I detail average usage and the specific type of video that could be most responsible for the increase in usage.

Chapter 2: How much streaming video can you watch? (1:40)

Netflix recommends 5mpbs broadband to stream HD and 25mpbs for ultra HD. If you have a 1 Terabyte data cap, you can watch about 12 hours of HD each or 5 hours of Ultra HD video each day and stay below your cap. If you have a 250 Gigabyte cap, you can watch about 3 hours per day of HD or 1 hour of ultra HD video.

Even though this sounds like a lot of video, I explain why the average family relying totally on broadband for TV viewing is in danger of exceeding their cap.

So, what can you do to limit usage?

Chapter 3: How to control video bandwidth consumption (3:45)

Many apps provided by service providers do not allow you to control the video quality you watch to help you stay under your broadband cap. Netflix does enable users to control the streaming quality, but ultra HD TV owners will be very unhappy with the results.

If a viewer is using a smart TV, they cannot control the video quality of the streaming video.

I explain why owners of streaming boxes and sticks are the only ones that can control the picture quality, and how they do it.

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