nScreenMedia OTT multiscreen media analysis

nScreenNoise – Q2 2018 Video viewing growth driven by OTT

nScreenMedia Video Podcast

Nielsen’s Q2 2018 Total Audience Report shows the trend toward online viewing continues in the U.S. Traditional consumption continues to decline while connected TV and smartphone more than pick up the slack.

Scroll through the diagrams below as you listen to the podcast.

Chapter 1: Average adult video viewing compared (0:43)

video viewing by US adults 2016-2018

Chapter 2: The young rapidly adopting connected viewing (2:05)

Average adult versus 18-34s video viewing Q2 2018

Chapter 3: Connected TV viewers watch an hour a day (3:15)

adult video usage by medium users Q2 2018


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