Nielsen’s Q2 2018 Total Audience Report shows the trend toward online viewing continues in the U.S. Traditional consumption continues to decline while connected TV and smartphone more than pick up the slack.
Scroll through the diagrams below as you listen to the podcast.
Chapter 1: Average adult video viewing compared (0:43)
Chapter 2: The young rapidly adopting connected viewing (2:05)
Chapter 3: Connected TV viewers watch an hour a day (3:15)