Older Americans are sticking with linear TV, right? Then why is Netflix paying top tier 50+ actors to make shows targeting their age peer group? It turns out older Americans are streaming almost as much as younger viewers.
Chapter 1: Older Americans stick with linear TV, right? (0:23)
There’s a reason 24-hour news channels are full of Depends and reverse mortgage ads. Older Americans are sticking with trad TV, right? Well, they still watch a lot of regular linear television, but their habits are changing too.
Chapter 2: Connected viewing growing more popular with 50+ (1:13)
As 50+ viewers reduce the amount of regular TV they are watching, they are increasing streaming. However, their screen of choice is still the TV.
Chapter 3: Netflix targets older viewers with top-notch shows (2:29)
Netflix is investing a lot in content that targets explicitly 50+ viewers. They are enlisting A-list actors such as Michael Douglas, Jane Fonda, Lily Tomlin, Diane Keaton, and Morgan Freeman to do what they do best: make great shows and movies.
Perhaps it’s time for you to rethink your strategy for reaching the 110M Americans over 50.