Linear TV is proving resilient in the age of streaming. However, US consumers are changing how they choose to watch it. I call out for data points that illustrate how the sources of linear TV we opt use are changing.
Chapter 1: 3.8 million – pay TV household decline ()
The state of cable, satellite, and telcoTV subscriptions at the end of 2018.
Chapter 2: 33 million – pay TV-free households (time)
How pay TV-free homes grew 6 million in one year.
Chapter 3: 9 million – vMVPD subscribers *time)
vMVPD services continue to grow but all is not smooth sailing.
Chapter 4: 16 million – over-the-air homes (time)
The number of homes using an over-the-air antenna to watch TV is growing. However, OTA is not the only service they use.