nScreenMedia OTT multiscreen media analysis

nScreenNoise – Disney+ market realities

nScreenMedia Video Podcast

Disney+ has made a great start in its bid to woo millions of subscribers. In this interview with Hub Media Research’ Jon Giegengack, we discuss who is the services core audience, the impact on Disney’s TV channel business, and if the service should be on pay-tv set-top boxes.

This interview with Jon Giegengack, Principal, Hub Media Research, was recorded at the TV of Tomorrow Show in New York City on December 4th, 2019.

Chapter 1: The environment for Disney+ (1:02)

Mr. Giegengack explains how Disney+ must fit in with the 4.6 TV services that consumers are already using.

Chapter 2: Who is interested in Disney+? (4:17)

Although there is much interest in Disney+ in general, some groups have a much higher interest level than others.

Chapter 3: The impact on Disney’s TV channels (5:39)

Disney’s online efforts could have a significant adverse effect on its TV channel business.

Chapter 4: Should Disney+ be on pay-tv STBs (6:40)

Netflix has had great success partnering with pay-tv operators, appearing on their set-top boxes. Mr. Giegengack explains that there could be benefits in doing this for Disney+ too.

Chapter 5: Getting the Hub data (9:12)

If you want to learn more about the Hub data, Mr. Giegengack was using in this interview visit the Hub Media Research website or email him directly.


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