New data this week shows that connected TV growth in all dimensions is leading to the screen dominating online viewing around the world. Device ownership, penetration, and usage is up across the board.
Chapter 1: New connected TV penetration data ()
Chapter 2: Connected TV usage data ()
With connected TV penetrations rising, consumption through the TV screen is growing fast. I review data from Conviva and comScore to illustrate the trend.
Chapter 3: What it means for SVOD ()
Netflix says most of the video it streams is to a TV screen. What does that mean to the SVOD industry as a whole?