nScreenMedia OTT multiscreen media analysis

nScreenNoise: All about personalization

nScreenMedia Video Podcast

This weeks edition discusses the personalization of video consumption. Reed Hastings, Netflix CEO, expressed concern that the personalization of video would lead to “balkanization”, but that cat is already out of the bag. Horizon Media found that larger audiences are watching top TV shows time shifted than are catching the show live. Shazam has a new update for the iPhone that will tag all the songs and TV going on around you all day, or perhaps as long as your battery doesn’t run out!
As usual, this video is interactive. You can click on icons and images to get more information about the stories I discuss.
Time: 3.59


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