nScreenMedia OTT multiscreen media analysis

nScreenNoise – Akamai’s mobile video download solution

nScreenMedia Video Podcast

Despite the best efforts of the network providers, there are still many situations where network coverage is poor to non-existent. How do you watch video from a streaming site in those situations? In this interview, Akamai’s Kristen Raybould explains the company’s content prepositioning solution for mobile video.

Akamai’s Predictive Content Delivery Platform allows the prepositioning of content on mobile devices. It comes in two forms. The SDK allows providers to build the functionality into their apps. The Akamai Watch Now App is a white label solution which allows a customer to jump start service delivery with the minimum of development work.

The solution enables the prepositioning of content on the mobile device so consumers can enjoy instant video start and peak viewing quality regardless of their connectivity situation. Ads can also be prepositioned and inserted just as they would during video streaming. The content can be “pulled” by the device, leveraging personalization details of the user. It can also be delivered in a scaled push to millions of devices.

Content security is provided leveraging industry accepted solutions, such as those from Verimatrix. However, at this time the video must be stored in the devices main memory, rather than on a storage card. This could mean that memory will be at a premium in the device. To cope with this, the solution allows the user to control exactly how much memory is devoted to the storage of the app’s video.

With YouTube Red and Amazon Video both supporting video download, it seems like the approach is back in favor. Ms. Raybould agrees and points to two significant usage models that are driving the approach.  Airlines are dispensing with in-plane screens and systems and pushing customers to download content to their own device before they fly. Download also helps people stay under their mobile data plan caps, as they can leverage it to top up their device with video before they head out the door.

Chapter 1: Pre-positioning video on mobile devices (0:30)

Chapter 2: How the content is delivered (1:30)

Chapter 3: Dealing with limited device memory (2:10)

Chapter 4: Is security an issue? (3:00)

Chapter 5: Building the app with the SDK (4:10)

Chapter 6: Download’s time has come (5:20)

Chapter 7: How are ads handled? (6:25)

Chapter 8: Usage models (7:00)

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