YouTube content creators have taken a beating in the last couple of years as the social video giant wrestled with multiple ad scandals. Finally, YouTube is beginning to redress the balance.
YouTube moves to protect creators from baseless copyright claims
Partly as a response to the EU Article 13, YouTube instituted a new procedure to handle manual copyright claims. If a copyright claim is issued against a video, all the ad revenue it generates is immediately diverted to the claimant. The person posting the video is then allowed to contest the claim, a process that can take a few days. During this time, however, the claimant continues to receive money from the video in question. Even if the claim is later shown to be false, the claimant keeps the money for the few days it takes to resolve the complaint.
Some opportunistic brands have been using this to their advantage by filing possibly specious claims against countless videos. Finally, YouTube has acted to curtail the practice.
As of now, manual copyright claimants no longer immediately receive the ad revenue if their claim against the video is for “very short or unintentional uses of music.” Claimants can still file a complaint to prevent video posters from profiting from the video. However, it will not give them an incentive to do so for profit.
Many YouTube creators welcome the change. Ethan Klein of H3H3 praised the move, as did Philip DeFranco. There was no word from the claimants on how they felt, though they surely cannot be happy.
Enforcing copyright in the digital age is tricky. With so much content being consumed and shared, there will always be those seeking to game the system for profit. That said, at least this is a step in the right direction.
YouTube ad bans can be appealed immediately, by video!
During the adpocalypse scandals of 2017, YouTube adopted new procedures to demonetize offensive content. The company established a process to allow creators to appeal the classification. The policy states that the user in question must wait 30 days to appeal any ban on their channel. YouTube is trialing a new system which allows a creator to appeal a ban immediately by recording and submitting a video to plead their case. Once YouTube has received the video staffers will respond to the creator within seven days.
Most creators will welcome the change. During the adpocalypse scandals, channels were demonetized or even deleted without the user having a recourse. Successful channels that fueled small businesses would disappear in an instant. Now creators have a way to defend themselves and state their case in a medium – video posting – they know very well.
Along with the manual copyright changes, this is another step in the right direction for YouTube. Let’s see if more positive changes happen in the coming year.
Why it matters
YouTube has made the lives of creators much more difficult over the last two years.
It is finally providing some relief by:
- Addressing frivolous copyright claims
- Allowing immediate demonetization appeals
 YouTube automatically scans for copyright infringement. Those videos flagged by the process are handled differently to manual claims.