As content providers and operators plan their move to cloud delivery, there are many opportunities to get things right and many more to get things wrong. Here are four lessons learned from people that have suffered through the process.
At IBC on Sunday, I had the pleasure of moderating a panel entitled “Reach for the Cloud: How to Build a 21st Century Video Business” sponsored by Viaccess-Orca. Four experts in video and cloud delivery were assembled to share lessons learned from their specific implementation experiences. At the end of the panel, I asked each person to share one thing they wished they had known before they started their cloud TV migration. Here are their answers.
Customers often say ‘I wish I’d known you were launching this service.‘ AWS has loads of stuff coming out all the time and they didn’t know that we were launching that and they went and built something very similar to it. Knowing us better allows them to use their own development resources in the most efficient way.”
Glyn’s point: often a vendor may have already implemented something that you need. Talking with them about your plans ahead of time can save you a lot of work.
One of the key things that was missing originally <in IdeaFactory> that made the architecture not as robust as I would like was no time code in the video. We had to inject it at the end of the chain which made our two playout centers slightly out of sync. As soon as we can get the time code in at the start of the chain it becomes a lot more robust system for distribution.”
Kiran’s point: thinking about reliability and robustness ahead of time can prevent architecture mistakes that can be very expensive to rectify later.
Viacom has two facilities, one next to Camden Lock, a big chunk of water in London, and one in Amsterdam, which is technically below the water line. For us to have data centers that are so close to that much water makes no sense. If we can move all that processing power out somewhere else where it’s secure we can focus on what our core business is.”
Rod’s point: be comfortable with the physical and technical implementation so you can stay focused on your core business, entertainment.
One of the advantages of the cloud is that it gets access to this two-way connection. At any point in time you need to understand what the customer is trying to do with the service. The cloud gathering all the information of the touchpoints with your service is providing an incredible opportunity to learn and react in real time.”
David’s point: a cloud implementation provides a tremendous amount of information about how your customers use the service. Listening to it. It will allow you to continuously improve your service.
To watch the whole panel discussion click here.
Why it matters
Many operators and content providers are thinking about moving their entire operation into the cloud.
While many vendors have solutions to help do this, it a complex project that requires careful planning.
Luckily, many companies have already been through the process and we can learn from their experience.