nScreenMedia OTT multiscreen media analysis

White Papers and Reports

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Keep My Customer – Why consumers subscribe to, stay with, cancel, and come back to online video services

Are consumers abusing your free trial subscription by bingeing on content and quitting before they must pay? Are discounts an effective tool in getting subscribers passed the all-important three-month barrier? What service features most effective at keeping customers loyal to your service? The answers to these and many other questions […]

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Secret Life of Streamers, Part II

Since the first Secret Life of Streamers white paper in 2016, the premium online video market has changed dramatically. So too has the way we watch. In 2016, the PC ruled the roost for TV-style content. Now during prime time, it has fallen to third place in usage. However, it is […]

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