nScreenMedia OTT multiscreen media analysis


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Why advanced discovery and recommendations matter

While SVOD revenues boom, pay-per-view slumbers and electronic sales lag. What’s one of the biggest advantage for SVOD? Great content discovery and recommendations. It’s time for transactional VOD to catch up. According DEG, for the year ending Q2 2015 pay-per-view (PPV) and U.S. electronic sales were worth $2B and $1.5B respectively. […]

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VOD ads

C3 to C7 ad measurement: can VOD DAI cope?

Support for C3 advertising measurement is making the business of on-demand dynamic ad insertion a complicated business for operators and programmers. With C7 just around the corner, can VOD DAI systems cope? VOD has become increasingly popular with cable customers, growing 30% between 2009 and 2013. However, it is free […]

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nScreenMedia Video Podcast

nScreenNoise – OnDemand grows, Facebook ACR, World Cup multiscreen

Rentrak was singing the praises of VOD this week at the OnDemand Conference. I analyze the numbers they provided and find real progress has been made. Facebook is about to allow its users to automatically recognize the music or shows that a happening around them. This Shazam-like feature (known as […]

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