nScreenMedia OTT multiscreen media analysis

virtual MVPD

DirectTV Now home screen on Apple TV

vMVPDs put bundles on a diet to cut the red ink

Some vMVPD operators realize their channel bundles are just too big to be profitable. They are cutting channels and creating add-ons to compensate. Will consumers embrace the moves? In a rush to jump into the vMVPD market, companies like Hulu and AT&T put together channel bundles that were decidedly un-skinny. […]

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VideoNuze nScreenMedia podcast

CandW discuss the secrets of D2C success

How are direct-to-consumer video services improving the performance of their business? They are leading with their brand, being flexible with their business model, and marketing to their subscribers. fuboTV has learned these lessons well as it continues to grow strongly. Chapter 1: Keeping service brand front-and-center (1:30) For big-name D2C […]

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road ahead

TVs new supporting role to connectivity

Unprofitable YouTube TV is playing a supporting role in Verizon’s 5G Home broadband roll-out. Meanwhile, Comcast’s profitable X1 pay TV is playing a supporting role to X1 broadband. What happens when the two of them go head-to-head? We are about to find out. Comcast’s profitable X1 TV plays a supporting […]

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