nScreenMedia OTT multiscreen media analysis

virtual MVPD

DirectTV Now home screen on Apple TV

vMVPD business closes in on 10 million subs

DirecTV Now had a bad fourth quarter but still ended the year with healthy growth. Sling TV looks headed for a similar story. However, YouTube TV emerges as a potential market leader and the industry could be closing in on 10 million subscribers. DirectTV Now loses Q4 subs, gains on […]

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road ahead

Four things to watch in 2019

The acceleration toward online TV and away from traditional pay TV will continue in 2019. However, all will not be plain sailing as there will be some high-profile online TV failures this year too. Acceleration in cable, satellite, telco TV subscriber loses The stresses on the pay TV industry became […]

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DirectTV Now home screen on Apple TV

vMVPDs put bundles on a diet to cut the red ink

Some vMVPD operators realize their channel bundles are just too big to be profitable. They are cutting channels and creating add-ons to compensate. Will consumers embrace the moves? In a rush to jump into the vMVPD market, companies like Hulu and AT&T put together channel bundles that were decidedly un-skinny. […]

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