nScreenMedia OTT multiscreen media analysis

TV Viewing

Traditional & new media approach 2nd screen in radically different ways

The 2nd Screen Summit at CES 2014 revealed the very different world views of traditional and new media. CBS Interactive opened the conference with TV interactivity and traditional monetization, while Machinima closed it with augmented gaming and micro-transactions. Rob Gelick, SVP & GM Digital platforms at CBS Interactive, started the […]

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