nScreenMedia OTT multiscreen media analysis

TV Everywhere

frequency of free-trial abuse in the UK and US 2019

SVOD free trials work and are not being abused

New data shows that concerns over free-trial abuse are overblown. As well, the free-trial period is an effective way of recruiting paying customers. Binge-and-bolt not a big problem It is accepted practice for pay online video services to provide a free trial period for new potential customers. They are widely […]

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where the entertainment spending goes 2017 2018

Home entertainment spending increases due to SVOD

The amount Americans spent on home entertainment in Q1 2018 increased 8.7% over the same quarter last year. However, all the extra revenue went to SVOD, as people increase the time they spend watching online. US home entertainment spending increases According to the Digital Entertainment Group (DEG) people in the […]

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