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CandW discuss how many SVOD services is too many

This week we discuss the factors affecting how many SVOD services people will have in their personal TV bundle. We also propose what that bundle will end up looking like. Chapter 1: Cost constraints on SVOD subscriptions (2:00) The head of CBS Interactive seems to think that people will subscribe […]

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frequency of free-trial abuse in the UK and US 2019

SVOD free trials work and are not being abused

New data shows that concerns over free-trial abuse are overblown. As well, the free-trial period is an effective way of recruiting paying customers. Binge-and-bolt not a big problem It is accepted practice for pay online video services to provide a free trial period for new potential customers. They are widely […]

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