nScreenMedia OTT multiscreen media analysis


Ultra HD

Ultra HD adoption: one step forward, two steps back

Pity the plight of the poor CE device manufacturers. As they have begun to line up to support 4K and accelerate Ultra HD adoption the industry has thrown a couple of curve balls that might make their investments at best worthless, and at worst actually harmful to consumers. The announcement […]

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multiscreen nscreenmedia

Accounting for viewing conditions improves video compression 30%

According to new research from nScreenMedia, environmental preprocessing of video can help traditional video codecs improve performance by 12% to 30%. These additional savings can have a dramatic impact on the reach of online video. For example, a 10% savings in streaming bandwidth would allow an additional 26M households worldwide […]

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