nScreenMedia OTT multiscreen media analysis


LeEco TV interface

Avoid the Netflix juggernaut by targeting niches

It’s difficult to get an online video service noticed next to the Netflix-Amazon-Hulu video juggernauts. However, rather than going head-to-head with them, some video services are finding a way around by catering to the niche needs of consumers. LeEco targets Chinese-Americans with Red Pocket Mobile’s help There are 3.8M Chinese […]

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