nScreenMedia OTT multiscreen media analysis

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Future of TV banner

The personalization of pay TV

AT&T is launching a second vMVPD service. It could help bolster its wireless service against competition but will also provide consumers with another option that may more closely match their specific viewing behavior. AT&T to launch its second vMVPD service In his testimony in the on-going litigation defending AT&T’s purchase […]

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Three data points show Millennial online video migration

Though Nielsen reports that more millennials are watching television the numbers don’t tell the full story. Millennials are, however, spending more time on their smartphones and less on their computers. Millennial TV viewing increased? Between Q2 2016 and Q2 2017 the number of Millennials watching ‘Live/DVR + Time-shifted TV viewing’ […]

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