nScreenMedia OTT multiscreen media analysis

PC Streaming

video audience reach by platform

Connected devices challenge TV on reach, engagement

As television engagement declines, connected device usage becomes increasingly important. The size of the audience for each screen is growing, and users are watching longer and more frequently. In its latest comparable metrics report, Nielsen shows that connected devices are able to deliver substantial video audiences. Television still reaches almost […]

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Live TV viewing Q3 2014 versus Q3 2015 by age group

As linear TV tumbles, connected television usage grows

Nielsen Q3 2015 data continues to show strong migration away from traditional television, but the eyeballs aren’t necessarily leaving the big screen. Streaming media players are bringing people back to connected TV. According to Nielsen’s Q3 Total Audience report, the migration away from live viewing, particularly among the young, is […]

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video platform penetration

Millennial OTT engagement highest with TV connected devices

Nielsen’s new Comparable Metrics report allows us to compare video usage between devices. No surprise that millennials are leading the move away from traditional TV, though they certainly aren’t abandoning the television set. According to Nielsen, television and PC video usage have both declined over the last year. In adults […]

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