nScreenMedia OTT multiscreen media analysis

Pay TV

All about cord-cutting

This week’s edition of nScreen Noise is all about cord-cuttings. PwC released data drawn from a debate between Columbia Business School and Virginia Commonwealth University. The two schools debated the question “Should advertisers worry about cord-cutting?” PwC’s assessment of the issues was that “The impact to the pay-TV industry over at least […]

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