nScreenMedia OTT multiscreen media analysis

over-the-air TV

growth in OTA homes in the US 2010-2018

Antenna TV + Internet TV = less viewing

Online TV viewers are adding over-the-air television to their viewing mix. However, they watch broadcast TV much less and much less TV overall than other groups. Over-the-air usage continues expansion The over-the-air (OTA) broadcast industry continues its renaissance. Nielsen says the number of homes using an antenna to watch television […]

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