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Is online video viewing declining?

I’ve been watching Comscore’s online video rankings very closely for the last 3 years. One thing I’ve come to expect is the inexorable increase in video consumption the company’s numbers indicate. While there might have been the odd down month, things usually righted themselves there soon after. But over the […]

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All about cord-cutting

This week’s edition of nScreen Noise is all about cord-cuttings. PwC released data drawn from a debate between Columbia Business School and Virginia Commonwealth University. The two schools debated the question “Should advertisers worry about cord-cutting?” PwC’s assessment of the issues was that “The impact to the pay-TV industry over at least […]

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