nScreenMedia OTT multiscreen media analysis

Apple

share of video rentals by store 2013-2017

Samsung-iTunes deal right move for Apple

Apple’s deal to put iTunes content on Samsung TVs is a shock as the two are fierce rivals. However, it shows pragmatism is winning out over Apple’s proprietary instincts. Apple has reached an agreement with its arch-rival Samsung to begin offering iTunes movies and TV shows on Samsung smart TVs. […]

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