nScreenMedia OTT multiscreen media analysis

OTT Services

Video services used daily in 9 countries Q3 2019

How will CTV impact the passion for YouTube UGC?

YouTube is the most popular source of video in nine countries surveyed by Google. Most viewers are watching through smartphones and tend to prefer shorter and user-generated content. But what will happen as more viewing shifts to the connected television? YouTube the most popular source of video Survey data released […]

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The emerging interdependence of Pay TV and OTT

The idea that online TV is waging war against the traditional television establishment is an appealing one, but increasingly outdated. Certainly, conventional television programmers are now fully engaged in expanding distribution beyond pay TV providers through online delivery. However, they are still relying on pay TV to make their OTT […]

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