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Roku player and platform sales 2016-2018

As pay TV contracts, Roku expands

Pay TV operators lost 900K subscribers in Q3 2018. It looks like pay TV’s loss is Roku gain. The company added another 1.8 active users, with ARPU and minutes streaming increasing too. Another good quarter for Roku Roku added 1.8 million active users in Q3 2018, to reach 23.8 million. […]

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VideoNuze nScreenMedia podcast

CandW discuss the emerging online ad economy

At the VideoNuze Online Ad Summit, there was encouraging news for advertisers. The online ad economy is expanding as evidenced by discussions with CBS, Group Nine, and a group of connected TV company execs. Chapter 1: A quick comment on the two content deals this week (1:00) Will and I […]

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The advertising advantages of connected TV

The rising popularity of connected TV offers advertisers real advantages over traditional TV. These include better ROI, in-flight campaign optimization, enhance measurability and targeting, and a chance to reclaim some of the “dark time” absorbed by Netflix watching. At the VideoNuze Online Ad Summit, I had the pleasure of moderating […]

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