nScreenMedia OTT multiscreen media analysis

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Civolution sees 27% better ad engagement with second screen TV sync ads

I spoke a couple of weeks ago about how FremantleMedia had tremendous success with its second screen advertising campaigns. News from Civolution this week adds more weight to the opportunity. The company claims that TV sync ads on Twitter enjoyed 27% better engagement than a normal call-to-action campaign. I posted an interview earlier this week with […]

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