nScreenMedia OTT multiscreen media analysis

Market Data

For Target, getting into Online TV is a good idea

Earlier this week, Multichannel news broke the story that Target was field testing a video streaming service called “Target Ticket”. According to Target’s website for the service, 15,000 titles are available including new releases, movies and even next-day TV shows. No pricing was given and no possible release date was mentioned either. A Target […]

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The waning influence of the PC

Posted by Colin Dixon   The signs are everywhere that the PC is falling out of favor with consumers. Cisco’s new VNI forecast, results of which were announced yesterday, forecast that the PC’s share of video consumption would fall from 74% in 2012 to just over 50% in 2017. I posited […]

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Is TV “already over” as Eric Schmidt claims?

Posted by Colin Dixon   Things seem to be on the upswing for YouTube. It is reported that the site is ready to support paid channel subscriptions. This means YouTube now supports all four monetization models for video: advertising, rental, purchase and subscription. As well, in March Google announced another milestone: 1 billion unique monthly users […]

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