nScreenMedia OTT multiscreen media analysis

Market Data

Global SVOD sub growth 2018-2024

Measuring OTT video’s success

This week Akamai says it crossed the 100 Tbps threshold for peak network traffic, 100 times the 2012 peak. Video is the engine that continues to push bandwidth demands ever higher. Here’s how live sports, SVOD, and AVOD have been driving the growth. Growth in video traffic Akamai announced that […]

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interest in new 10 dollar services

Expectations of an SVOD “bloodbath” overblown

As competition mounts in the online TV market, expectations of a bloody battle for dominance are rising. However, such hyperbolic language does not reflect the realities of the market. Yes, some services will rise, and some will fall, but multiple participants will remain. The impending release of Disney+, HBO Max, […]

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The future of TV? Ad innovation, M&A

At the Future of Television show in New York this week, Al Lieberman, Executive Director Entertainment, Media, and Technology Program at NYU Stern, opened the event with a short speech. He left the audience with a brief prescient thought: “Change and risk define where we are in the industry.” With […]

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