nScreenMedia OTT multiscreen media analysis

Market Data

Video services used daily in 9 countries Q3 2019

How will CTV impact the passion for YouTube UGC?

YouTube is the most popular source of video in nine countries surveyed by Google. Most viewers are watching through smartphones and tend to prefer shorter and user-generated content. But what will happen as more viewing shifts to the connected television? YouTube the most popular source of video Survey data released […]

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Pluto TV

Family viewing impacts MAU 50% or more

Last year, I talked about why we cannot compare monthly active user claims by free ad-supported TV providers. One big reason is the impact of family viewing. Though at one time we thought family viewing was dying, the connected TV is proving we still want to watch together. And family […]

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