nScreenMedia OTT multiscreen media analysis


Pluto TV

Family viewing impacts MAU 50% or more

Last year, I talked about why we cannot compare monthly active user claims by free ad-supported TV providers. One big reason is the impact of family viewing. Though at one time we thought family viewing was dying, the connected TV is proving we still want to watch together. And family […]

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SVOD US home penetration 2014-2019

Online TV penetration deepens, widens

New data shows that online TV – in the form of SVOD and ad-supported services – widened and deepened its adoption in 2019. With the release of new services like Disney+, Peacock, and HBO Max, expect online TV stacking and penetration to accelerate this year. SVOD stacking increases The practice […]

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interest in new 10 dollar services

Expectations of an SVOD “bloodbath” overblown

As competition mounts in the online TV market, expectations of a bloody battle for dominance are rising. However, such hyperbolic language does not reflect the realities of the market. Yes, some services will rise, and some will fall, but multiple participants will remain. The impending release of Disney+, HBO Max, […]

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