nScreenMedia OTT multiscreen media analysis

FAST

Sling TV on Windows 10

SLING TV leans into free

The explosive growth of free ad-supported online TV is an opportunity that has been largely ignored by vMVPDs. The one exception is Sling TV, whose Stay in & SLING initiative has been embraced by a sheltering-in-place public hungry for news and entertainment. Most vMVPDs ignoring free online TV opportunity It […]

Read More
Pluto TV

Family viewing impacts MAU 50% or more

Last year, I talked about why we cannot compare monthly active user claims by free ad-supported TV providers. One big reason is the impact of family viewing. Though at one time we thought family viewing was dying, the connected TV is proving we still want to watch together. And family […]

Read More
SVOD US home penetration 2014-2019

Online TV penetration deepens, widens

New data shows that online TV – in the form of SVOD and ad-supported services – widened and deepened its adoption in 2019. With the release of new services like Disney+, Peacock, and HBO Max, expect online TV stacking and penetration to accelerate this year. SVOD stacking increases The practice […]

Read More