nScreenMedia OTT multiscreen media analysis


Live TV viewing Q3 2014 versus Q3 2015 by age group

As linear TV tumbles, connected television usage grows

Nielsen Q3 2015 data continues to show strong migration away from traditional television, but the eyeballs aren’t necessarily leaving the big screen. Streaming media players are bringing people back to connected TV. According to Nielsen’s Q3 Total Audience report, the migration away from live viewing, particularly among the young, is […]

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Change in usage of video media by users

OTT video use grows strongly, while traditional TV continues decline

According to Nielsen the slide in live viewing continued in Q2 2015, down another 4% year-over-year. And it looks like the DVR is not making up the difference. That on-demand viewing time appears to be going OTT. In Nielsen’s new Q2 2015 Total Audience Report the company changed how it […]

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