nScreenMedia OTT multiscreen media analysis

AVOD

Ad-supported Netflix a bridge too far for Netflix execs

Analysts say Netflix could benefit from introducing an ad-supported tier. Others suggest many Netflix subscribers are ready to embrace it. Success in some demographic groups and countries may never happen without it. But an ad-supported tier is a bridge too far for Netflix executives. Speculation mounts for a Netflix ad-supported […]

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itv hub splash

Freemium a winning combination for online TV

Combining free ad-supported content with a premium subscription tier is becoming a popular option for content providers in the US and the UK. Freemium recognizes that one business model does not fit all viewing circumstances. UK’s ITV and Channel 4 praise the freemium approach UK commercial broadcasters are embracing the […]

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