nScreenMedia OTT multiscreen media analysis

AVOD

The future of TV? Ad innovation, M&A

At the Future of Television show in New York this week, Al Lieberman, Executive Director Entertainment, Media, and Technology Program at NYU Stern, opened the event with a short speech. He left the audience with a brief prescient thought: “Change and risk define where we are in the industry.” With […]

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Ad-supported Netflix a bridge too far for Netflix execs

Analysts say Netflix could benefit from introducing an ad-supported tier. Others suggest many Netflix subscribers are ready to embrace it. Success in some demographic groups and countries may never happen without it. But an ad-supported tier is a bridge too far for Netflix executives. Speculation mounts for a Netflix ad-supported […]

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