nScreenMedia OTT multiscreen media analysis

2nd Screen

YouTube wants into the TV guide, Shazam leverages scale to deliver ad engagement

TV Connect 2014 in London always provides a unique slant on our industry. This year is no exception with YouTube hoping for Pay-TV Guide integration and an illustration of the power of scale from Shazam. Francisco Varela, Global Head of Platform Partnerships, provided a refreshingly frank appraisal of the companies […]

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Traditional & new media approach 2nd screen in radically different ways

The 2nd Screen Summit at CES 2014 revealed the very different world views of traditional and new media. CBS Interactive opened the conference with TV interactivity and traditional monetization, while Machinima closed it with augmented gaming and micro-transactions. Rob Gelick, SVP & GM Digital platforms at CBS Interactive, started the […]

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