Comcast is trying to anchor broadband subscribers with a new broadband video service called Xfinity flex. Unfortunately, the service seems to be out of step with the competition.
Chapter 1: Comcast Xfinity flex (2:00)
The service includes a set-top box, on-demand content, popular SVOD apps, and a $5-a-month charge. We wonder what justifies the subscription fee when similar services are free.
Chapter 2: What Comcast didn’t learn from Sky (7:10)
At first glance, Xfinity flex looks like Sky’s NowTV. However, the two services are poles apart, and that’s bad news for Comcast.
Chapter 3: On-demand with or without ads? (10:50)
Comcast includes much on-demand content with flex. However, it’s not clear how recent the titles are and if they will include ads.
Chapter 4: Why not wait till NBCU app appears (16:00)
The announcement of flex seems rushed. We wonder why not wait until the NBCU app is ready to go early next year.
Chapter 5: Is advertising involved? (18:00)
With a $5-a-month charge, consumers may assume that on-demand content from Comcast will be ad-free. However, it looks like that might not be the case.
Chapter 6: Flex could be a miss (20:00)
All things considered, Will and I aren’t impressed with the prospects for flex’ success.