Is SVOD spinning – subscribing to service to watch a show and then canceling – the new norm? Perhaps providers should consider alternative business models to capture reluctant subscribers.
Chapter 1: SVOD spinning the new norm (1:00)
Will noticed that Hulu is encouraging its customers to subscribe to services like its Live vMVPD service only while they need it. He wonders if this is the new norm for internet TV services, that people will subscribe to watch something specific and then get rid of the service again.
Chapter 2: Time for SVOD services to try alternative business models (14:20)
People are increasingly reluctant to sign up for a new video subscription service. Reasons range from subscription fatigue to privacy concerns. It could be time for providers to consider alternative billing approaches, including usage-based billing.