Quibi, the premium mobile video service, will release in April of 2020. We discuss if a paid service with ads can compete with entrenched free competition.
Chapter 1: The facts about the Quibi (2:20)
At CES, Meg Whitman and Jeffrey Katzenberg gave more details about Quibi. I run down the pricing, release date, content, and ad details that the pair divulged.
Chapter 2: Three challenges for Quibi (8:30)
Will lays out three primary challenges he sees for the service:
- Competing with free
- Targeting the wrong audience
- Content is too premium
Chapter 3: Mismatch between exec vision and market need? (13:00)
Ms. Whitman and Mr. Katsenberg believe the opportunity for Quibi is on weekdays between 7 AM and 7 PM. They think people will fill odd, idle moments with Quibi video. However, entrenched competitors like YouTube already occupy those moments, and Quibi versus YouTube isn’t a fair fight.
Chapter 4: Two things Quibi will change before the end of the year (18:50)
Will and I both agree that, as it stands today, Quibi will struggle to find an audience. I suggest two things that the service will change before year’s end to help boost subscribers and create some momentum.