nScreenMedia OTT multiscreen media analysis

CandW discuss why video downloads matter and 5G triple-play

VideoNuze nScreenMedia podcast

Last-mile delivery issues are driving many SVOD users to download videos from their favorite services. It doesn’t look like those last-mile issues are going to get fixed any time soon. Verizon will provide an Apple TV and free YouTube TV to new 5G customers when the technology rolls out in four cities later this year. With other operators beginning to roll out 5G, seems like the battle to deliver wireless triple-play services has begun.

Chapter 1: Last-mile issues trouble video services (1:10)

There are many ways last-mile delivery falls short. Though consumers expect continuous connectivity there are many situations where wireless, WiFi, and broadband are unavailable or provide only marginal coverage. As well, quality problems, particularly on mobile data networks, plague video streaming even when last-mile coverage appears to be strong.

Even broadband struggles to deliver enough consistent bandwidth to stream an ultra HD movie reliably. For example, only 8% of Idaho broadband connections can deliver 25 Mbps or more, the speed required to stream an ultra HD movie.

These last-mile issues won’t be solved anytime soon. That means video providers need to act now to improve the experience over today’s last-mile connections. Some of the things video providers can do include:

  • Adding download functionality to their apps
  • Pushing videos to a consumer’s device
  • Updating their video encoders and software.

You can download the white paper When Streaming Fails today for free from the nScreenMedia website.

Chapter 2: Verizon and 5G (12:50)

Verizon will provide an Apple TV and free YouTube TV to new 5G customers when the technology rolls out in four cities later this year. With speeds equaling cable broadband and bundled video service, Verizon will be able to offer a robust triple play service. Comcast and other cable providers will be in direct competition with Verizon in the regions where the two provide services.

Both Will and I harbor some reservations about 5G’s ability to deliver robust broadband connections competitive with cable. My questions stem from the question of the total bandwidth available in a single neighborhood. Can 5G deliver 25 Mbps sustained for the length of a movie concurrently to many users from a single 5G cell tower? Wired broadband networks struggle to deliver this level of connectivity, and we must wait and see if 5G can deliver.

Chapter 3: T-Mobile and 5G (19:10)

T-Mobile will also launch 5G later this year. When it does, it is very likely to include Layer3 TV in a triple-play bundle to potential customers. AT&T is already bundling DirecTV Now with wireless data plans using existing 4G networks. When it launches 5G, the company is sure to continue to do so.

5G is much cheaper to deploy than a wired network. Hopefully, the lower cost will allow wireless operators to bring robust broadband to small towns and more rural areas. It is very expensive for wired operators to service these communities.

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