This week, an analyst said that linear TV is dying a slow death. We discuss the merits of the statement and look at how the oldest of video entertainment formats is reinventing itself online.
Chapter 1: Linear TV is dying a slow death (1:45)
Will reviews data from MoffettNathansan chronicling the decline in broadcast and cable TV, which led the analyst to predict broadcast TV death. We discuss if linear TV is disappearing. I believe such a successful format can’t simply vanish. The linear format is already enjoying success online. Will reviews how Jukin Media is extending its success in online linear TV with new channels.
Chapter 2: RSNs are testing vMVPDs resolve (10:30)
One linear TV channel format is testing the patience of vMVPDs like YouTube TV. It dumped Sinclair-Fox RSNs last week and then added some back this week. The Yes Network was one of the channels YouTube TV did not add back. It could be because it is one of the most expensive RSNs.
Chapter 3: How OTT is joining pay TV (14:10)
In a move that disproves the linear TV is dead narrative, Zone-TV is putting virtual linear channels on cable TV systems, including Comcast and Cox. The channels are built from online video provider content and automatically adapt themselves to the viewer’s preferences.
As well, Internet TV providers are signing deals to have their app appear on pay TV operator set-top boxes. The online TV/pay TV provider relationship is beneficial to both parties.
Chapter 4: The financials of the OTT/pay TV relationship (18:40)
The financial relationship between pay TV and Internet TV providers is very different from the pay TV and TV channel programmers’ partnership. Pay TV operators should be much more motivated to make Internet TV providers successful.
Chapter 5: Pay TV needs to do more (21:00)
Simply adding online TV services to the pay TV set-top box will not be enough to stop people from walking away from expensive channel bundles, particularly in light of all the forecasts of broadcast TV death. Operators must completely reinvent their video business if they are to survive.